Websites
There are two fundamental truths about websites. Firstly, your website is often the first impression a client gets from you and your product or service(s). This implies that a website should look good and contain enough information. It must also be easy for the visitor to find the information needed.
The second important aspect is that if you do not feature at least on the first two pages of major search engines such as google, you are basically unseen on the Internet. This is important if you are dependant on visitors on the Internet finding you on search engines (google, yahoo etc) by means of certain key words (search terms).